7 Ways to Market Your Shopify Store the Right Way in 2024
1. Homepage Sticky Bar: Your Digital Billboard
Getting more app installs for Shopify starts with visibility. You need to nudge your shoppers with reminders. A sticky bar on your Shopify homepage offering visitors deals if they download your Shopify mobile app is a great way to increase app downloads. A sticky bar like that is like a digital billboard constantly in view. It is explicit, cannot be ignored, and helps nudge those who see it into taking action. But having one isn’t enough; what does it say? The messages must be clear, irresistible when clicked upon, and offer a tangible benefit in order to help you get more app installs.
2. First-Time User Discounts: Rolling Out the Welcome Mat
First-time user discounts can drive people to install your app. Discounts are always appealing, and when linked to downloading apps, they become an influential incentive for people to install your app. It’s like laying out a red carpet that invites consumers into your app’s world of convenience. Though these discounts shouldn’t necessarily be huge, they should prompt action. You might need to tweak the value of these discounts a little but offers like these are an excellent way to get more app installs.
3. Exclusive App Offers: The VIP Treatment
You can’t stop at just knowing how to get more app installs for your Shopify mobile app. Once your users have downloaded the app, the experience needs to match the promise. App-only offers create the exclusivity of being part of a VIP club, making your Shopify mobile app users feel special about using it. This also keeps users engaged and coming back to your app over time. And even better, a good app experience means your users might recommend your Shopify mobile app to other users, helping you increase app installs even more. You can implement an app referral discount to boost this further!
4. Social Media Promotion: The Conversation Starter
On social media platforms, your app isn’t just another ad; it’s a conversation starter where many prospective customers spend considerable amounts of their day, making it the perfect place to get more app installs. Targeted ads done right no longer look like ads but instead seem like better ways to engage and shop. The images, copies, and call-to-action should stimulate interest and drive people to install your app. Once again, you can add app-only deals and first-time install offers to make it easier for users to get on board with having your Shopify store mobile app on their phones.
5. Email Marketing: The Personal Touch
Email marketing allows for a more direct conversation with your customers to convince them to install your app. When an offer is personalized, the recipient feels seen and understood, which can help you get more app installs for your Shopify mobile app. This strategy depends on deep audience understanding and the development of messages that resonate on a personal level, showing users that your app knows what they need and has it ready.
6. QR Codes in Thank You Notes: The Easy Button
Simplicity is the key to get more app installs for your Shopify store’s mobile app. When you send out orders, drop in a physical thank you note with a QR code for app downloads. This reduces the friction and steps a user needs to take to download your app. You can sweeten the deal by adding an offer to people who install your app. This method to get more app installs is thoughtful, placing the call to action at a moment of gratitude.
7. ASO: Your App’s Digital Makeover
Essentially, App Store Optimization (ASO) involves improving your app’s online visibility to outshine others in a congested market; it’s basically a more organic form of SEO for your Shopify mobile app. It’s instrumental in helping you get more app installs. Keywords, graphics, and user reviews are very important in attracting and persuading users to download the app. ASO must always be kept up to date by frequently modifying it based on its actual performance and feedback from users in order to maximize getting more app installs.
8. Referral Program: The Power of Word-of-Mouth
Finally, getting more app installs through word-of-mouth referrals can turn users into advocates for your app, brand, and products. You can boost word-of-mouth referrals for your Shopify mobile app by creating app-specific referral programs. It creates a community around your application where people feel through satisfaction and recommendation that they are part of an organic growth process. The referral incentive should be appealing enough that users want to share, not because they have to but because they really appreciate it.
Remember, the goal is not just to get more app installs but to have it used, loved, and recommended. It’s about creating a seamless bridge between your users’ needs and your digital solutions, making your app an indispensable part of their digital lives.
The Takeaway
These strategies are your compass in navigating the digital marketplace. They will guide you to not only get more app installs for your Shopify mobile app but also build a lasting connection with your users.
Now that you know how to get more app installs for your Shopify mobile app, it’s time to start implementing these strategies today, and watch your app transform from a digital tool to an essential companion for your users.
