Shoppable Videos are Key!
Are you spending a ton of money on Meta Ads but seeing your ROI plummet? Struggling to retain customers and drive repeat purchases? The solution is Shoppable Videos on your website… and you need them now!
Welcome to 2024, where Gen Z and Millennials dominate the online consumer space. These shoppers grew up glued to their mobile devices, consuming nearly all their information through social media. The best way to grab their attention and convert them into buyers is by using Shoppable Videos on your website. This feature brings the discovery, browsing, and seamless shopping experience they’re used to from social media, directly into your Shopify store.
Shoppable Videos aren’t just a fleeting trend; they represent a profound shift in the way consumers engage with brands and make purchase decisions. By embedding product links into engaging video content, Shoppable Videos offer a more immersive shopping experience, capturing attention and boosting conversions. With Shoppable Videos, viewers can see products in action, understand their benefits, and make informed decisions—without ever leaving the video. This makes Shoppable Videos a game-changer for enhancing customer engagement and simplifying the buying journey, making them a must-have in your marketing arsenal.
As social media apps continue to shape consumer behavior, the relevance of Shoppable Videos has skyrocketed, especially for brands targeting Gen Z audiences. In this article, we’ll walk you through the ultimate recipe for creating killer Shoppable Videos that convert and drive sales.
What Are Shoppable Videos?
If you’re wondering what does a shoppable video mean or what is a shoppable video format, don’t worry, we’ve got your back.
Shoppable videos are short, entertaining, informative video clips that viewers can buy from. They’re the bridge between engaging content and e-commerce.
Viewers can buy products directly from the video by tapping on a link or the product. You can easily add shoppable videos to Shopify using apps like Videeo.
Pictures on e-commerce websites are old news. Video is the language of the new consumser. More and more people and brands are posting videos in the form of Shorts, Reels, and TikToks to inform, entertain, and sell to viewers.
82%Â of people are convinced to make a purchase after they watch a video about a product. But this means people watch a video, think about a product and then try to find it and buy it.
But videos simply remove all those hurdles between watching a product for the first time and buying it.
Closing the Gap Between Discovery and Purchase
Shoppable videos are so popular (and successful) because they remove the barrier and buffer time between people seeing a product and buying it.
A lot can change between people seeing a product and deciding to buy it: they can forget about the product, they can see other options, they can get confused, and they might reconsider buying it at all.
Shoppable videos, especially when done well with timers and countdowns, low stock counters, and an engaging host, can make people buy what they see, immediately. Whether you’re on YouTube or TikTok, every other video has a button. This button prompts you to shop from the video and its creator for exactly this reason.
Some modern platforms have taken it a step further by letting you create gamified and simplified shoppable videos featuring multiple products, where you can even put clothing on a model using AI. These videos allow viewers to see how products look in real time, without the need to go to a new tab or separate checkout page.
How would I know if I need to use Shoppable videos?
This is an important question. Let’s look at the key indicators that will help you answer this question:
A) You are selling consumer goods like fashion, gadgets, beauty or home goods to young consumers
- As mentioned above, platforms like TikTok and YouTube reels have millions of GenZ and Millennials hooked on them. So shoppable videos easily integrate into their browsing habits. For this consumer adding shoppable videos to your site is an absolute engagement driver.
B) You are already creating and posting videos featuring your products on social media channels
- If you already have videos that you are posting on social media that are performing well, importing them into your website and making them shoppable capitalizes on it to generate revenue.
C) You want to streamline your buyers journey and increase conversion
- Abandoned carts or customers leaving product pages can be frustrating for businesses. Shoppable videos reduce this entire process in just a few clicks. Users can buy products from right inside your videos. It’s a great way to counter friction and boost sales.
D) Your brand is selling products that need some explaining or demonstration
- If you are a brand selling utility products like home or kitchen equipment or even consumer utility items, shoppable videos can show the features and benefits without the customer having to read about them. This can drive sales as the customer doesn’t have to wonder how or what as the answers will be right in front of them.
E) You are looking for new ways to increase sales
- As a business you can never stop finding ways to increase revenue. As e.commerce is expanding rapidly, adopting shoppable videos can help you stay ahead of the curve and attract new customers along the way.
How to Create Shoppable Videos That Convert – Best Practices
All smart shop owners are trying to create shoppable videos, doesn’t mean they’re doing it well.
In this article, we will give you tips and best practices on how to create compelling videos, distilled from years of video commerce experience (and from helping thousands of retailers succeed with it) that the people at Videeo have gathered. We will discuss what makes a good shoppable video and what tools and platforms you can use to set yourself up for success.
Creating compelling videos with these tips in mind will—over time—help your brand stand out and sell more on social media and on your own website and mobile app.
How to Create Interactive and Immersive Shoppable Videos
Creating shoppable videos that truly captivate and convert isn’t about luck; it’s about strategy. When your video starts, grab viewers’ attention, show your product’s worth, and make buying easy. Here are some key principles to guide you in creating videos that not only grab attention but also drive sales.Â
1. Understand Your Audience
Go beyond basic demographics (age, gender, location). Understand their interests, pain points, and the lifestyle they aspire to. This knowledge will help you shape your shoppable video content in a way that resonates with your audience.
You need to tailor your shoppable video content to viewer needs:
- Problem-solving:Â Does your product address a common frustration? Showcase how it directly solves this issue with videos.
- Entertainment: Is your product fun and trendy? Highlight its ability to bring joy or enhance the user’s social image.
- Education:Â Does your product have unique features? Explain its benefits in a clear and engaging way.
Doing these will make your shoppable video content instantly more appealing to all potential buyers.
2. Plan Your Content
Storyboard your videos.
When planning your content, consider the pacing and flow of your shoppable video. A well-structured storyboard not only helps in organizing your thoughts but also ensures that your message is delivered effectively. Start with a strong hook that captures attention, followed by a clear presentation of the product, and then transition into showcasing its benefits. Incorporate engaging visuals and dynamic transitions to maintain viewer interest. Additionally, think about the emotional journey you want to take your audience on; this can significantly enhance their connection to the product and increase the likelihood of conversion.
Don’t just wing it! Sketch out a rough plan for your video’s flow, including;
- Intro Hook:Â How will you grab attention within the first 3 seconds?
- Product Showcase: What angles and demonstrations will be used?
- Key Benefits: Which features will you highlight and why?
- Call to Action: How will you guide viewers to the next step (purchase, learn more, etc) and create purchase urgency?
Make sure to highlight key products in your shoppable videos. They are items that are:
- Visually Appealing:Â They look great on camera.
- Popular/Trending:Â Products with existing demand.
- New Releases:Â Generate excitement for the latest additions.
3. Focus on the First Few Seconds
Attention spans are short. Your shoppable videos’ opening moments are crucial! Make sure to include the following:
- Eye-Catching Visuals: Use dynamic shots, vibrant colors, or close-ups to grab attention.
- Dynamic Product Demonstrations: Immediately show the product in action, solving a problem or being used in a captivating way.
- Relatable Problem: Quickly present a common frustration that your product solves.
4. Remember to be detailed yet concise
Once you have your viewers attention, its time to convert them. Make every second they are watching – count!
- Know Your Product Inside Out: Confidence and expertise make your shoppable videos engaging and credible. This also helps AI tools accurately identify product segments later.
- Keep it Short: Don’t ramble or repeat yourself, focus on delivering the benefits of your product and the offer you are making in a clear and concise timeline. We suggest keeping your videos to a maximum of 90 seconds
- Avoid Jargon:Â Use simple language everyone understands.
- End with an Offer:Â Make sure you end your video with a clear and powerful offer that creates FOMO (Fear of missing out) and drives those conversions
5. Utilize Storytelling
Create an emotional connection. Your content should go beyond features. Consider:
- Showcase the transformation: Showing yourself without makeup and then after using makeup you are selling OR wearing something simple vs. the attractive ensemble you are selling, these are very common ways of making your shoppable videos drive great engagement from viewers.
- Relatable Characters: Know your audience. If you are selling body shapers, please use a model with the body type that matches the target demographic. Also, if you are trying to sell gadgets, someone with a nerdy character may shine way above a glamorous person.
- The Power of Aspiration: Highlight the aspirational impact of your products. This is especially effective for evening wear, purses, and jewelry. Showcasing these items in social settings within your videos can spark dreams and boost sales.
6. Focus on High-Quality Production
Invest in good quality equipment: While you don’t need a professional studio to make amazing shoppable videos for Shopify, good equipment can make a world of difference:
- The Right Camera: Most modern smartphone cameras are often sufficient but we suggest using an iPhone 15 pro in Cinematic, 30 fps mode for best results.
- Good Lighting: Natural light is best; if not, invest in simple lighting setups.
- The best setup consists of at least 3 lights.
- A center LED ring light to make your eyes shine
- Two LED portrait shaped light boxes set on each side of the model
- Lighting Temperature: When shooting indoors set the LED to 4800-5000K. It will give you the natural light glow and human eyes love natural light.
7. The Shoppable Video Platform Must-Haves
Shoppable elements on video need to be ideally placed and presented. An over the top shopping button can make a video look overly commercial and reduce it’s value tremendously.
- Refined CTA’s: Make sure you use shoppable technology that minimally interferes with the videos organic presentation while making the CTA clear and accessible
- On Video Product Details: Make sure the technology you are using is able to deliver product variant, color and size information without asking the viewer to leave the video.
- Add to Cart Directly: The viewer needs to be able to add the video to their cart without leaving the video, so you can continue to enthrall them with more shoppable content and increase your average order value
- Swipe Up Feed: Swipe up, add to cart, view next. That is how Millennials and GenZ shop, so not having a feed of videos will greatly reduce the chances of making shoppable videos very profitable for you
8. Optimize for Mobile Viewing
Design your content for small screens. Most people shop on phones, so ensure:
- Vertical Format:Â Over 80% of Millennials and Gen Z discover products on mobile apps. Hence vertical videos are ideal for this audience.
- Add Captions: 90% of social media audiences browse on mute. Captioning your videos is an absolute necessity in 2024.Â
- Clear Visuals: Make sure that any graphics that you use to convey offers are clear and appear for at-least 8 to 10 seconds to allow customers to read and digest it
- Test on Multiple Devices: Make sure your videos look great, and the shopping features work on different phones and tablets.
9. Analyze and Adapt
Monitor the performance of your shoppable videos using analytic tools to track:
- Views: How many people are watching?
- Engagement: Likes, comments, shares.
- Click-throughs: Are people clicking on product tags?
- Conversions: Are people actually buying
- Feedback:Â Ask people directly in the comments of your video or on social channels, about your product and content.
Based on this data and feedback from users:
- Refine Your Content: Adjust what you output based on what works well and what your viewers prefer when watching a shoppable video.
- Target More Effectively: Reach the right audience and cut down spending on audiences that do/will not convert well.
- Optimize CTAs: Make your shoppable videos’ CTAs more enticing and action-driven (you can add offers).
Are There Different Types of Shoppable Videos?
Absolutely! videos are emerging as the new staple for ecommerce and offer a captivating experience for potential shoppers:
- Unboxing Videos:
Unboxing videos show customers new products and make it easy to buy them from the video. Customers can experience the excitement of seeing a new product. They can also conveniently purchase the product directly from the video.
- Live Streams:
Real time shopping drives through live streams create a sense of excitement and urgency for the viewers. Exclusive deals and limited time offers during the stream is like cherry on the top.Â
- Demonstration videos/ How to videos:
When viewers see how a product or service works then they learn the features and benefits first hand. It increases the conversion and engagement at the same time.Â
- Video Ads of your products or services:
Video ads can give customers quick and valuable information. They can help customers make a purchase and learn about new products.. Since it is a shoppable video if they like the product they can directly buy from the video.
Before going deep into explaining the process of creating these videos, check what are some of the best platforms for this purpose, and what they offer.
21 Best Shoppable Video Platforms that works in October 2024
1. Videeo
Videeo transforms your Shopify website into an engaging and interactive shopping experience with AI-driven smart placement of shoppable videos on your website and mobile app, featuring a social media-like swipe-up shoppable feed.
Benefits
- Add unlimited videos to your website for FREE.
- Automatically place videos on your product display pages.
- Get a branded iOS/Android app delivered in 7 days.
- Seamless real-time sync with Shopify product catalog.
- Direct add-to-cart from video overlay.
Ideal for
- Shopify e-commerce businesses in any retail sector, looking to boost sales and build a vibrant customer community.
Features
- Add unlimited shoppable videos to your website, mobile app, and embed videos on your blogs, emails, etc.
- Transform your Shopify site into a high-converting mobile app with smart notifications and a TikTok-like feed.
- Go live simultaneously on your website, app, and social channels, plus invite guests on camera for maximum engagement.
2. Bambuser
Revolutionize customer engagement with interactive live video shopping experiences.
Benefits
- Increase conversions and boost sales through real-time interaction.
- Build trust and enhance customer experience with personalized video calls.
- Gain valuable insights from analytics to optimize your live shopping strategy.
- Monetize your content through paid access to live streams or video-on-demand.
Ideal For
- E-commerce businesses of all sizes are looking to enhance customer engagement and drive sales.
- Content creators seeking a platform to monetize their live streams and video content.
Features
- One-to-One & One-to-Many video calls
- Seamless integration with e-commerce platforms
- Pre-built landing page template
- Floating Action Widget for easy access
- RTMP support for high-quality streaming
- Flexible scheduling options (drop-in or scheduled)
- Native checkout & add-to-cart functionality
- Real-time product comparison
- Co-browsing & screenshare
- Booking system and search feature
3. Vimeo
Revolutionize customer engagement with interactive live video shopping experiences.
Benefits
- Increase conversions and boost sales through real-time interaction.
- Build trust and enhance customer experience with personalized video calls.
- Gain valuable insights from analytics to optimize your live shopping strategy.
- Monetize your content through paid access to live streams or video-on-demand.
Ideal For
- E-commerce businesses of all sizes are looking to enhance customer engagement and drive sales.
- Content creators seeking a platform to monetize their live streams and video content.
Features
- One-to-One & One-to-Many video calls
- Seamless integration with e-commerce platforms
- Pre-built landing page template
- Floating Action Widget for easy access
- RTMP support for high-quality streaming
- Flexible scheduling options (drop-in or scheduled)
- Native checkout & add-to-cart functionality
- Real-time product comparison
- Co-browsing & screenshare
- Booking system and search feature
4. Ghost
Create fun, interactive and innovative videos of your products. Drive more traffic to your eye-catching videos on different platforms.
Benefits
- Get started with shoppable video instantly, without any cost or long-term commitment.
- Organize them as carousel, a floating widget, or an in-line widget that fits your website layout.
- Engage in shoppable video for the retail business, real estate, banking industry, media, and so on.
- Curate themed video collections to enhance customer engagement.
- Tag up to 10 products in each video to drive direct sales.
- Import videos from Instagram or upload your own content.
- Keep shoppers engaged by allowing them to browse product details without leaving the video.
Ideal For
- Businesses of all sizes and industries are looking to enhance their online presence and drive sales through interactive video content.
Features
- Fast and free shoppable video creation
- Product tagging
- Multiple display options (carousel, floating widget, in-line)
- Video collections
- Various industry applications
- Easy integration with
- Instagram and other video sources
- Interactive viewing experience.
5. MikMak
Drive online conversions for consumer brands with shoppable media across multiple channels.
Benefits
- Add shoppable links to your content across various channels, including podcasts, influencer videos, and email newsletters.
- Turn brand awareness into direct sales by seamlessly directing consumers to retailers.
- Gain insights into the performance of your shoppable media campaigns and optimize your marketing strategy.
- No need to worry about setting up your own e-commerce platform.
Ideal For
- Consumer packaged goods (CPG) brands
- Cosmetics and beauty brands
- Food and beverage brands
- Brands without direct-to-consumer (DTC) sales capabilities
6. Uscreen
An all-in-one solution allowing businesses to generate, promote, and sell video content with integrated shopping experiences.
Benefits
- Implement monetization features into your video marketing to generate sales naturally.
- Provide your audience with interactive shopping options in the videos.
- All the essential elements of promoting your channel and powering your subscription service with safety, adaptability, and ease.
- The flexible price programs are suitable for small, medium, and growing companies.
Ideal For
- Content creators and educators seeking to monetize their video content.
- Businesses looking to leverage video for marketing and sales.
- Organizations wanting to build a community around their video content.
Features
- Interactive video overlays
- Advanced targeting options
- Monetization capabilities
7. Brightcove
A leading video platform providing detailed shoppable services to enhance the sales and engagement.
Benefits
- Interactive video overlays create immersive shopping experiences.
- Advanced targeting options ensure your videos reach the right audience.
- Monetization capabilities help you maximize the value of your video content.
- Tailored pricing and expertise to meet the needs of businesses of all sizes.
Ideal For
- Interactive video layers enrich the shopping experience.
- Targeting capabilities guarantee that your videos are seen by the desired audience.
- Monetization features enable you to get the most out of your video products.
- Flexible services and cost structures to suit all enterprise levels to portal and Internet solutions.
Features
- Allow viewers to directly interact with products and make purchases within the video.
- Precisely target your video content to specific audience segments based on demographics, interests, and behaviors.
- Generate revenue through various models, such as advertising, subscriptions, and pay-per-view.
8. Tolstoy
Elevate your e-commerce website with interactive shoppable video content.
Benefits
- Engage customers with interactive video content that showcases your products and drives sales.
- Integrate shoppable videos into your website, SMS campaigns, and email newsletters.
- Seamlessly integrates with major e-commerce platforms.
- Showcase customer testimonials and product demonstrations through shoppable videos.
Ideal For
- E-commerce businesses seeking to create immersive shopping experiences.
- Brands looking to leverage video content to drive sales and increase customer engagement.
- Marketers seeking innovative ways to reach customers across multiple channels.
Features
- Shoppable video content feed
- Shoppable video reviews
- Multi-channel integration
- E-commerce platform integration
9. Instagram
Drive sales directly from your Instagram feed with shoppable posts and videos.
Benefits
- Tap into Instagram’s vast user base and reach a broad audience of potential customers.
- Allow users to discover and purchase products without leaving the app.
- Leverage Instagram’s visual format to showcase your products in an engaging way.
- Boost your brand’s visibility and connect with new customers.
Ideal For
- Businesses with approved Instagram Shopping accounts.
- Brands targeting a younger, visually-oriented audience.
- Retailers with products that can be easily showcased through photos and videos.
Features
- Tag products directly in your Instagram posts and videos, making them instantly shoppable for your followers.
- Easily tag up to five products per video or post, providing viewers with direct links to purchase.Â
10. Buywith
Empower influencers to shop live with their followers on your brand’s website.
Benefits
- Foster real-time interaction between influencers and followers through screen-sharing, video, and text chat.
- Leverage the power of social proof to increase conversions and drive sales directly on your website.
- Track key metrics to evaluate the effectiveness of your influencer campaigns.
- Easily integrate Buywith into your existing e-commerce platform.
Ideal For
- Brands seeking to leverage influencer marketing for direct sales.
- Influencers looking to connect with their audience in a more engaging way.
Features
- Allows influencers to share their screen with followers, providing a real-time view of their shopping experience on your website.
- Enables real-time interaction between influencers and followers, creating a more engaging and interactive shopping experience.
- Track key metrics such as engagement, conversions, and sales to measure the success of your influencer campaigns.
11 other Best Shoppable Video Platforms
Here are the remaining 11 shoppable video platforms that e-commerce businesses can consider for their video marketing strategies in 2024.
- Tagshop
- Lyvecom
- Videowise
- Livery Video
- Vidjet
- Quinn
- Restream
- Smartzer
- Gander
- Vimotia (Hextom)
- ReelUp
Start Creating Compelling Shoppable Videos Today
Shoppable videos are more than a trend; they’re a transformational tool for e-commerce. When you mix videos with easy shopping, you make a great online experience. This experience entertains as well as encourages purchases.
Modern e-commerce tools like Videeo for Shopify enable you to:
- Post/Embed shoppable videos on your Shopify website, mobile app, socials, and emails.
- Have your own Shopify mobile app on iOS/Android with smart notifications.
- Effortlessly host shoppable live shows across sales channels, 1-click invite guests and transform shoppers to superfans.
- …and do a lot more to make your Shopify store an interactive hub, bustling with excited customers.
Equipped with the tricks and tips we’ve given you, your e-commerce store can thrive in the video-first digital age with standout shoppable videos, turning every view into a potential sale.
Remember, the goal is to create shoppable videos that don’t just attract viewers but engage and convert them.
Frequently Asked Questions
Q. What are shoppable videos on TikTok?
A. In TikTok, there are sellable videos. In these videos users can make a purchase whether it be a service or a featured product in the video. It combines fun with the purchase of goods and services.
Q. What is shoppable social media?
A. Shoppable social media means platforms (TikTok, Instagram) that are built-in for buying things. These platforms do not require the user to exit the application.
Q. Is there money in TikTok videos?
A. Yes! You can earn money on TikTok in a few different ways. One way is by using creator funds. Another way is by doing sponsored collaborations and ads. You can also make money through affiliate marketing. Additionally, you can use the TikTok Shop feature to generate income.
Q. How do I post shoppable content?
A. While creating shoppable content or going for direct selling you generally have to connect your catalog and the platform (as in TikTok Shop) and then add products to the video.
Q. What is the shoppable content trend?
A. Shoppable content is a new concept where content creators as well brands integrate exciting videos right on social media to sell products.
Q. What is Instagram shoppable?
A. Instagram shoppable lets you link products in posts and stories so users can easily click and buy directly from the app.
Q. What is a shoppable link?
A. A shoppable link leads a user right to the purchase of the product, without having to browse through a website. Such links are placed in the videos, images, or the plain text.
Q. What is the shoppable format on TikTok?
A. The shoppable option on TikTok means that people and businesses tag things inside the video. Viewers could swipe through and buy things.
Q. How many followers do I need to sell on TikTok Shop?
A. TikTok Shop has specific requirements for instance, as of now, to sell, one needs to have a minimum of 1,000 followers.
Q. How do I add a shoppable link to TikTok?
A. Use TikTok’s product tagging option from description to add a shoppable link on your Tiktok account. .
Q. How to connect a shop to YouTube?
A. Your shop can be linked to YouTube by linking your online store to the YouTube channel, and use of product cards as well as end screens.
Q. What are the top 5 shoppable video platforms?
A. TikTok, Instagram, YouTube, Pinterest and Facebook.
Q. How to go viral on Instagram Reels and use the Shopify Mobile App?
A. To go viral on Instagram, focus on trending content and high-quality visuals for your Reels; use the Shopify Mobile App to manage your store and integrate it with your Instagram Reels for seamless shopping.
A. Use the Shopify Mobile App to manage your store on the go, and leverage live selling platforms to engage customers in real-time and boost sales.
Do you want to know how to integrate shoppable videos into your Shopify store? Here is a blog about the same – How to Add Videos To Shopify and make them Shoppable.
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